Mrs. Yasmine Yehia

Yasmine Yehia is an ICF Empowerment Life & Career Coach with over 22 years of HR experience. She specializes in employer branding, personal branding, leadership coaching, and women empowerment.

As a public speaker and corporate trainer, she has contributed to various industry summits and events, focusing on employer branding and career coaching & development. Yasmine is also a certified assessor in multiple assessment tools and has created the first locally developed employer branding course in the Middle East and Africa.

She is a power-house of diverse skills & expertise with a long rich experience in Recruitment, Talent Attraction, Talent Management & Learning and Development.

Having contributed in multiple change management mega-projects for a couple of her employers, and being a certified change management facilitator & practitioner from Free to Grow South Africa, and HR Agile from IC Agile makes her on top of the change management & culture transformation experts in the market.

Yasmine, has built a unique experience in Communications, focusing on HR communications & internal communications strategies that fosters employee engagement & retention to thought leadership, employees' advocacy programs & strategies and executive presence. Being one of the first in the region to consult on market trends & practices in this sphere.

Yasmine created the first locally created Employer Branding course in Middle East & Africa that is hands on and practical, teaching it to aspiring Employer Branding teams since 2019.

A unique Public/TEDex Speaker, Panel Moderator & Events' Host who is known for her engaging style on stage using hands on storytelling and adding unique value. Participated in high-end industry summits & events locally, regionally and globally such as EGYPES, COP28, Techne Summit, Rise-up Summit, International Women's Summit, Startups Without Borders, Creative Industry Summit & others.